Est. 2019 · A syndicate, not an agency

We assemble specialists to make marketing that is unignorable.

MMS — Modern Marketing Syndicate — is a collective of strategists, creative directors, media buyers, filmmakers and performance operators. You get the specialist the problem actually calls for, working under one accountable brief.

Disciplines
06
Campaigns shipped
140+

Disciplines: Brand Strategy, Campaign Creative, Media Planning & Buying, Social & Content, Film & Production, Performance & Digital, Positioning Sprints, Art Direction, Retail & OOH, Analytics & Attribution, Home Marketing (FSBO), Geofencing, Business Building

What we do

Six disciplines, one accountable brief.

All services
  1. 01

    Brand Strategy

    Positioning, architecture and narrative that make the rest of the work inevitable.

  2. 02

    Campaign Creative

    Big idea first, then executions that survive contact with real media plans.

  3. 03

    Media Planning & Buying

    Plans written around margin, not around impressions.

  4. 04

    Social & Content

    An always-on editorial engine, run like a newsroom.

  5. 05

    Film & Production

    Directed, produced and delivered in-house with syndicate crews.

  6. 06

    Performance & Digital

    Acquisition, landing systems and measurement wired together.

  7. 07

    Home Marketing (FSBO)

    Agency-grade exposure for owners selling their own home — 0.5% of home value.

  8. 08

    Geofencing & Location Targeting

    Draw a fence around the people who matter and follow them with the message.

  9. 09

    Business Building

    The unglamorous infrastructure that makes marketing convert.

Selected work

Case files from the archive.

Halden Provisions

CPG · 2025

A pantry brand that stopped apologising for its price

Result+41% DTC revenue in two quarters

MMS
Approved
Campaign

Northbay Athletic

Apparel · 2025

Turning a regional run club into a national franchise

Result3.1M organic views on launch film

MMS
Approved
Campaign

Ferrous Coffee Co.

Retail · 2024

Twelve stores, one voice, zero franchise drift

Result-28% cost per new member

MMS
Approved
Campaign

Ledgerline

Fintech · 2024

Repositioning from feature list to point of view

Result2.4x qualified pipeline

MMS
Approved
Campaign

How it runs

Five steps. No mystery phases.

  1. 01

    Brief

    A working session to define the commercial problem, the constraint, and what success is worth. You leave with a written brief both sides sign.

  2. 02

    Strategy

    Research, audit and positioning. We choose the fight worth having and the audience worth paying for before anyone opens a design file.

  3. 03

    Craft

    Concepting, writing, art direction and production. Reviews are scheduled, not improvised, and every asset ships against a named placement.

  4. 04

    Launch

    Media trafficked, tracking verified, rollout sequenced. Day-one monitoring with a documented rollback plan for anything underperforming.

  5. 05

    Measure

    Incrementality, pacing and creative-level reads. Findings feed the next flight so the work compounds instead of resetting.

Trusted by

  • Halden Provisions
  • Northbay Athletic
  • Ferrous Coffee
  • Ledgerline
  • Atlas Mercantile
  • Verity Health
  • Kestrel Motors

Next intake

Bring us the problem you've been avoiding.

Tell us the commercial goal, the constraint and the deadline. We'll come back with a written point of view within two business days.