Halden Provisions
CPG · 2025
A pantry brand that stopped apologising for its price
Result+41% DTC revenue in two quarters
MMS
Approved
Campaign
Est. 2019 · A syndicate, not an agency
MMS — Modern Marketing Syndicate — is a collective of strategists, creative directors, media buyers, filmmakers and performance operators. You get the specialist the problem actually calls for, working under one accountable brief.
Disciplines: Brand Strategy, Campaign Creative, Media Planning & Buying, Social & Content, Film & Production, Performance & Digital, Positioning Sprints, Art Direction, Retail & OOH, Analytics & Attribution, Home Marketing (FSBO), Geofencing, Business Building
What we do
Positioning, architecture and narrative that make the rest of the work inevitable.
Big idea first, then executions that survive contact with real media plans.
Plans written around margin, not around impressions.
An always-on editorial engine, run like a newsroom.
Directed, produced and delivered in-house with syndicate crews.
Acquisition, landing systems and measurement wired together.
Agency-grade exposure for owners selling their own home — 0.5% of home value.
Draw a fence around the people who matter and follow them with the message.
The unglamorous infrastructure that makes marketing convert.
Selected work
Halden Provisions
CPG · 2025
Result+41% DTC revenue in two quarters
MMS
Approved
Campaign
Northbay Athletic
Apparel · 2025
Result3.1M organic views on launch film
MMS
Approved
Campaign
Ferrous Coffee Co.
Retail · 2024
Result-28% cost per new member
MMS
Approved
Campaign
Ledgerline
Fintech · 2024
Result2.4x qualified pipeline
MMS
Approved
Campaign
How it runs
01
A working session to define the commercial problem, the constraint, and what success is worth. You leave with a written brief both sides sign.
02
Research, audit and positioning. We choose the fight worth having and the audience worth paying for before anyone opens a design file.
03
Concepting, writing, art direction and production. Reviews are scheduled, not improvised, and every asset ships against a named placement.
04
Media trafficked, tracking verified, rollout sequenced. Day-one monitoring with a documented rollback plan for anything underperforming.
05
Incrementality, pacing and creative-level reads. Findings feed the next flight so the work compounds instead of resetting.
Trusted by
Next intake
Tell us the commercial goal, the constraint and the deadline. We'll come back with a written point of view within two business days.